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Lillywhites London - Piccadilly
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In 1925, Lillywhites moved to its beautiful six floor Victorian building in 25 Regent Street on Piccadilly Circus with thirty four specialist sport departments, such as tennis.

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Lillywhites is still the UK’s oldest, finest and the world’s largest sports store. With almost 150 years of experience, Lillywhites offers premium sports equipment, trainers and sports wear.

With an amazing ornate ceiling and a spectacular dome, the world’s number one destination for sports goods attracts celebrities and tourists. Now known as one of the most famous shops in London, Lillywhites engages its sports specialist audiences with fantastic events, such as the Fight Zone.