London Piccadilly


Store information

London - Piccadilly
24-36 Regent Street
Telephone: 0344 332 5602

*Call charges will depend on your provider. Please check with your operator for charges.

Recruitment opportunities

Contact us

View directions

Opening hours

Opening hours
Monday: 09:30 - 22:00
Tuesday: 09:30 - 22:00
Wednesday: 09:30 - 22:00
Thursday: 09:30 - 22:00
Friday: 09:30 - 22:00
Saturday: 09:30 - 22:00
Sunday: 11:45 - 18:00

Store facilties

Lillywhites offers premium sports equipment, trainers and sportswear over 6 floors.

The world’s number one destination for sports goods attracts celebrities and tourists and is known as stocking world renowned brands such as Nike, Lonsdale, Adidas, Karrimor and Puma.

Store History

The initial Lillywhite’s shop opened on Haymarket in 1863, offering customers a before unheard of range of sporting goods. They moved to their current location, beneath the statue of Eros in Piccadilly Circus, in 1925.

Lillywhites has been based at its current location of 25 Regent St. on Piccadilly Circus since 1925, catering to the London market with specialist departments for croquet and real tennis.

The store’s 35,000 square foot of space spread over six vast floors is stacked high with tennis racquets, roller blades and football shirts.