About us

Lillywhites - View our heritage timeline

Lillywhites was founded in 1863 by the Lillywhite family, a leading cricket family. As a gentleman was seen to require cricket bats and cigars, the first store on London’s Haymarket sold only cricket bats and cigars. But the Lillywhites store soon progressed to other sports equipment.

In 1866, the Lillywhites No 5 football was picked for a Football Association match. This was the first time a ball had been specified for a football game. In the same year, the Ivy League also chose the Lillywhite No J American football as the standard American college football.

In 1925, Lillywhites moved to its beautiful five floor Victorian building in 25 Regent Street on Piccadilly Circus with thirty four specialist sport departments, such as tennis. From the beginning, Lillywhites was renowned for its quality products. In 2002, SportsDirect.com, the UK’s number one sports retailer acquired Lillywhites and invested in the facilities. As Lillywhites continues producing high quality sports wear and equipment , we are keen to hear from our Lillywhites customers. If you have any suggestions, comments or questions, we are always happy to hear from you.

Lillywhites is still the UK’s oldest, finest and the world’s largest sports store. With almost 150 years of experience, Lillywhites offers premium sports equipment, trainers and sports wear.

 

View the heritage timeline
Lillywhites - View our heritage timeline

Our Stores

Lillywhites - Our store London Piccadilly

United Kingdom

In 1925, Lillywhites moved to its beautiful five floor Victorian building in 25 Regent Street on Piccadilly Circus with thirty four specialist sport departments, such as tennis.

From the beginning, Lillywhites was renowned for its quality products. In 2002, SportsDirect.com, the UK’s number one sports retailer acquired Lillywhites and invested in the facilities. As Lillywhites continues producing high quality sports wear and equipment , we are keen to hear from our Lillywhites customers. If you have any suggestions, comments or questions, we are always happy to hear from you.

Lillywhites - Kuwait store

Kuwait

Lillywhites has recently developed stores in Kuwait through three locations, with a flagship 20,000 square feet store at The Avenues Mall, in addition to two other stores in Bairaq Mall and Tilal Complex.

Lillywhites’ flagship store at The Avenues Mall offers the largest footwear collection in the country and also offers dedicated sections for football, home gyms and racquets. The stores also carry a diverse range of international brands such Nike, Adidas, Puma, Reebok, EA7, Speedo, Everlast, Giant, Trek, Head, Dunlop, Spalding, Mikasa, Skilz and Ketler.